Cane’s, Dallas Cowboys and Post Malone set the trifecta Gold Standard of brand partnerships. Cane’s owner Todd Graves, Owner of Cane’s and Cowboys owner Jerry Jones are two of the biggest brand guardians in the world so Post Malone has scored big getting a double buy in to his musical career as well as him as a person.
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. Sail away from the safe harbor.